Black Panther
First black super hero encounters an enthusiasm not so often sparked with the American audience. The post Black Panther appeared first on NewAdvertising.org.
View ArticleSocial media cure
Social media makes its users happy by design, and then “cures” their unhappiness by selling them products. And it sucks. The post Social media cure appeared first on NewAdvertising.org.
View ArticleLufthansa with new livery
The famous crane logo, which Berlin's graphic artist Otto Firle designed in 1918, was optimized for improved visibility on small devices such as watches and smart phones. The post Lufthansa with new...
View ArticleExit sugar
Consumers want less sugar. The result of a research experiment the trade company REWE conducted all out in public. Trade companies take note of an idea that does. The post Exit sugar appeared first on...
View ArticleOn industry failure with good intention
The common bottle cap fastener according to Otto Kirchhof impressively, demonstrates why, when possible, proven and tried innovation is preferable. Crown caps for bottles, tea – and coffee capsules...
View ArticleIn Amsterdam, Opel has 15 vacancies to fill in sales. And they would like...
Opel had 15 vacancies in sales to fill in Amsterdam. Only four percent of the sales staff are women. J. Walter Thompson publishes 2 identical print and online ads. One as Opel and one as a fictional...
View ArticleDebug
Aside from Berners-Lee's welcomed, cool, calm and collective tweet, there is more in the aftermath of the Cambridge Analytica/Facebook scandal to look forward to by Fareed Zakaria, I urge you to read....
View ArticleA radical new model for youth protest
The outcry against violence was delivered with a mix of pop sentiment, corporate coöperation, and an awareness of the socioeconomic privilege that allows certain voices to be heard louder than...
View ArticleMake impossible cleaning possible
Now that its time for spring cleaning, and with ever present disruptive advertising brought to the nations living rooms by leading creative agency's, one such agency attempts to counter, clean up, and...
View ArticleRewe fullfills its promise and brings 30% sugar pudding to the shelves
To make it through ignorance, brands must come up with a big promise. That's one side of the story. Its a different story altogether for a brand to actually and publicly fulfil their promise and that...
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